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SEO stands for Search Engine Optimization.In simple terms, it is the process of improving your website so that it ranks higher in search results when people look for products or services related to your business in Google, Bing, or other search engines.The goal is to increase organic (free) traffic to your website rather than paying for ads.
How SEO Works
Search engines use “bots” to crawl pages on the web, going from site to site, collecting information about those
d putting them in an index. Algorithms then analyze these pages based on hundreds of factors to determine the order they should appear in the search results.Here are the three main pillars of SEO:
The SEO Career Ladder (2026)
The career path is no longer just “Junior to Senior.” It has branched into specialized tracks: